Presentation of the book Fulvio Bracco – from Neresine to Milan
The book "Fulvio Bracco - From Neresine to Milan. Memories of an entrepreneur", which recounts the personal and business histories of this charismatic figure, was presented in Palazzo Morando, Milan, on November 23, 2011 at 12.00, in the setting of the exhibition on the painter Angiolo D'Andrea, where the last room of the exhibition is entirely dedicated to the Bracco family.
Speakers: Diana Bracco, Bracco Foundation President, Guido Corbetta, Professor of Corporate Strategy at Bocconi University, Claudio de Polo Saibanti, President Alinari, Gioacchino Attanzio, Director General AIdAF and Giorgio Squinzi, President of Confindustria.
The volume was presented during the second edition of the Cav. Lav . Fulvio Bracco award, dedicated to Diagnostic Imaging and sponsored by the Representatives in Italy of the European Community: a great opportunity for young European researchers, during the XI week of culture of Confindustria, with a rich calendar of events giving an interpretation of the history of our country through the cultural heritage of its companies.
A book in memory of Fulvio Bracco, an eminent italian entrepreneur
The book tells of a fascinating intertwining of private histories and companies successes, beginning with the Istria childhood of the young Fulvio and his years of study in Trieste, Milan and Pavia, from his apprenticeship in Germany to the great scientific discoveries that brought the company worldwide growth.
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